Festival: 100 Years of Motorex

Steeped in tradition, Langenthal-based lubricant manufacturer Motorex celebrated its 100th year with a massive extravaganza.

The extensive and varied entertainment programme throughout the headquarters of the Swiss family company thrilled young and old alike. Stunt shows, concerts, street performers, an array of children’s attractions, a fascinating tour with information on the company’s 100-year history and much more awaited the numerous visitors. 

They also enjoyed a wide range of food – from local sausage specialities and juicy burgers to tasty pastries and Asian specialities – laid on by a total of 17 different caterers. 

The signature Motorex green was in evidence throughout. It was not just the numerous labels, information boards, tents, flags and bands, but the visitors themselves who ensured a unique brand experience. Thousands of green Motorex hats were distributed to the guests, who will retain memories of this unique anniversary celebration for years to come.

Furrer Events supported the planning and preparation of this major event and provided seamless execution on site.